Countdown to the return of Oroarezzo 2022, the event dedicated to Italian and international gold and jewellery excellence organised by IEG - Italian Exhibition Group, from 7 to 10 May, in the halls of Arezzo Fiere e Congressi. Now in its 41st edition, the event will host over 300 exhibiting brands including the Arezzo companies Unoaerre, Giordini, Gold Art, Graziella Group, Richline and Lusso. There will also be important presences from the Vicenza district with Chrysos, Rancangelo, Alessi Domenico, Superoro, Ronco and Sharma Group World, from the Naples district with Roberto Giannotti and from the Milanese capital with Milor.
The exhibition route runs through four pavilions dedicated to goldsmithing, jewellery, silverware, semi-finished products and stone. Goldsmithing represents almost 70% of the offer, of which 15% is international, Tech with the most technological processing systems 18%, while Cash&Carry, an opportunity for companies to sell on the spot, over 12%. The appointment, in the heart of Arezzo's goldsmith district, which has recorded growth compared to the pre-crisis level of +23.5% over 2019, is aimed at the main outlet countries for Made in Italy jewellery: North America, the Middle East, South America, as well as Italian retailers.
The Jewellery Golden Cloud, a digital platform set up by Italian Exhibition Group and enhanced by an artificial intelligence system that facilitates targeted matching during the days of the exhibition thanks to detailed profiling of connected users, is already active. Exhibitors and buyers have started online interactions to define and optimise their business meeting agenda during the event. Oroarezzo will also be an opportunity for technical training and updating for the sector to support the development of production processes, thanks to content focusing on two links of the goldsmithing supply chain: technology and goldsmithing. Also important for professional networking is the involvement of the city of Arezzo, which will welcome operators and buyers with a series of cultural events and initiatives outside the fair.
