The success of the Geneva Watch Days 2020 has led the founding Houses to repeat the operation in this 2021 in a very similar format and open to the public. The event will be repeated on more or less the same dates as the previous time, from 30 August to 3 September, and will bring together a number of brands, probably around 20, who will present their novelties to the press and customers in hotels, manufactures or boutiques in Geneva and by appointment only. These meetings will be held not only in person but also digitally to allow customers and media, still restricted in their movements by health constraints in force in some countries, to discover the novelties in real time thanks to a video conference programme. The initiative was launched by a pool of founding brands including Bulgari, Breitling, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, which formed a non-profit association together with associated brands such as Arnold & Son, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Maurice Lacroix, Oris and Reuge. The event remains open to any house wishing to participate.
