2020 is the year of the off-show without a salon. It started in January with LVMH Watch Week in Dubai, just before the world came to a halt and with it the two salons planned for April. Months of bans and uncertainty passed without any exhibitions or events of any kind. Until 26 August, when the Geneva Watch Days opened. A three-day event of presentations and (a few) events, officially attended by 16 manufacturers and unofficially by numerous other small companies, in a 'non-salon outing' that took place in the most varied places in the city.
