TAG Heuer celebrates Ayrton Senna

Thirty years after his death, TAG Heuer pays tribute to Ayrton Senna with a limited edition version of the Carrera Tourbillon Extreme Sport chronograph.

TAG Heuer Carrera Chronograph Tourbillon x Senna

Just like a Formula 1 car, the TAG Heuer Carrera Chronograph Tourbillon x Senna has a high-performance 'engine' - thanks to the tourbillon, a 'body' made of the latest materials and an aggressive, unmistakable look. The specifications are the same as for the Carrera Extreme Sport Chronograph Tourbillon. That is, a 44 mm grade 2 titanium case with a mixed brushed/sandblasted finish, a carbon bezel with a tachymeter scale printed in white and Senna's name next to the logo with the double S, reminiscent of a chicane, in yellow.

TAG Heuer Carrera Chronograph Tourbillon x Senna

A chequered decoration inspired by the race director's flag can be glimpsed through the skeleton dial, while the green and blue flange features indices with SuperLuminova inserts. 9 o'clock the Senna logo lacquered in yellow is the background for the chronograph hour counter, at 3 o'clock is the chronograph minute counter (both with yellow hand) and at 6 o'clock is the tourbillon cage.

Ayrton Senna

The IWC-manufactured TH20-09 calibre with 65-hour power reserve features a column wheel, carbon and titanium tourbillon cage and skeletonised oscillating mass. The transparent back is decorated with an engraving depicting Ayrton's intense gaze immortalised in a famous photo.

TAG Heuer Carrera Chronograph Tourbillon x Senna

TAG Heuer and Formula 1

The collaboration between TAG Heuer and Senna began in 1988. 

"Ayrton Senna is the personification of the values that drive TAG Heuer: the constant search for the best performance and the most advanced technology, as well as a great sense of justice," explained Nicholas Biebuyck, Heritage Director TAG Heuer. "The one with Senna (now with the Foundation) is our longest-lasting partnership and we already have a more accessible edition in the pipeline for next year.

Ayrton Senna

From 2025, the Lvmh group will be a partner of the Formula 1 championship and it is more than legitimate to imagine TAG Heuer taking over the role of official timekeeper. "The details will be revealed on 1 January 2025, but in any case our connection to that world is deep. The 80% of the great drivers and racing teams was our partner. In addition, some innovations we introduced are still in use, such as the graphics with the times on the TV screen, a revolutionary idea of our own Jean Campiche, who presented it in 1967, making the times an integral part of the show'.

TAG Heuer Carrera Chronograph Tourbillon x Senna

The TAG Heuer Carrera Chronograph Tourbillon x Senna is dedicated to one of the most beloved drivers of all time

A limited edition multi-complicate to celebrate the myth of Ayrton Senna.

Ayrton Senna is one of the most beloved drivers of all time, as tough on the track as he is sensitive from a human point of view. Thirty years after that cursed 1 May 1994 in which he lost his life, his legend is more alive than ever and The TAG Heuer Carrera Chronograph Tourbillon x Senna, with its haute horlogerie movement, state-of-the-art materials and references to the colours of his helmet, will quickly become an object of desire for motorsport enthusiasts and beyond. Limited edition of 500.

Price37,300 euro.

TAG Heuer Carrera Chronograph Tourbillon x Senna

 

 

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