Swatch Encyclopedia is an exclusive four-volume box set celebrating 40 years of the famous brand's history.
Swatch announced the release of Swatch Encyclopaediaa four-volume box set celebrating as many decades of innovation and positive provocation, typical characteristics of the brand. A total of 8,419 watches were presented.
Swatch Encyclopedia is a must-have for all home enthusiasts and lovers of design and art. Each volume recounts a decade of the brand's history, from its launch back in 1983 to its fortieth year, celebrated in 2023.
The narrative of the four volumes starts with the first inventions, such as the much-loved 'second watch' and the first Art Special, to the latest innovations, such as SISTEM51 and the exclusive Bioceramic What If? All the way to the latest innovative collaborations, such as those with Omega and Blancpain: Each volume thus captures the essence of Swatch over time.
Swatch Encyclopaedia: the history of the brand in 4 volumes
Each volume recounts a decade in the history of a brand that revolutionised watchmaking.
Presented in a brightly coloured box, Swatch Encyclopedia gives any room an explosion of colour, brightening up the space. It is a must-have item in the collection of any Swatch enthusiast, as well as an original gift idea. This encyclopaedia is an invitation to explore the colourful and lively world of the brand and to travel through time.
Since its foundation in 1983, the brand has always wanted to represent the joy of life. Staying true to itself with striking designs that reflect the spirit of the times, Swatch is one of the leading watch brands and one of the best known in the world.
The company continues to surprise even today with the launch of new models and special collections. On the other hand, the revolutionary attitude with which the brand acts has emerged since its initial involvement in action sports, such as BMX, skateboarding or surfing. Finally, The Swatch Art Peace Hotel in Shanghai embodies the brand's love of art and brings together artists from around the world.
Price: 400 euro.
