Longines is pleased to announce Simon Baker as its new Ambassador of Elegance. The Australian actor is known to the public for his leading role in the television series The Mentalist and for films such as Margin Call. The position of Longines International Ambassador of Elegance was made official at the Prix de Diane Longines horse race in Chantilly (France) where the watch brand is title sponsor and official timekeeper. Simon Baker thus joins the group of Longines International Ambassadors of Elegance that already includes English actress Kate Winslet, tennis legends Steffi Graf and Andre Agassi, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aron Kwok. Walter von Känel, President of Longines, commented: "We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to authentically reflect the brand's philosophy and tradition of elegance." Newly appointed Simon Baker said: "I am very pleased to join this large family of Longines Ambassadors of Elegance. I am honoured to have been chosen to embody the brand image internationally, and I will participate with great interest in the Prix de Diane Longines this Sunday."
