Seiko returned for the second consecutive year to Como Lake Cocktail Week as Official Timekeeper.
Como Lake Cocktail Week ended on 9 July, and took place in a series of enchanting locations in the beautiful setting of Lake Como. The presence of Seiko at the event provided an opportunity to experience Japanese elegance and savoir-faire in a refined and evocative atmosphere.
The theme of this edition of Como Lake Cocktail Week was 'Fantastic Classic', a tribute to mixing classics inspired by the Golden Age of cocktails, which began in 1961 at the Gausdal Mountain Hotel in Oslo. It was there that the first official list of the International Bartenders Association was born, consisting of 50 cocktails that would lay the foundations of modern mixology. In line with this spirit of highlighting their roots, Seiko timepieces from the Presage Classic collection also featured at the event.
"Seiko's participation in Como Lake Cocktail Week underlines our commitment to celebrating Japanese sophistication and craftsmanship in a context of excellence. This event allows us to connect with an audience that shares our values of precision, elegance and creativity. We are delighted to be part of an event that exalts the art of blending and the beauty of its unique setting," commented Ilenia Maffioli, Marketing Manager Seiko Italy.
Como Lake Cocktail Week 2024: edition number 5
Como Lake Cocktail Week, of which Seiko is Offficial Timekeeper, celebrates the wonders of Como and its lake, offering a sophisticated multi-sensory experience in an exclusive setting.
Como Lake Cocktail Week is intended to be a meeting and discovery point for an audience of enthusiasts and connoisseurs. Creativity and innovation manifest themselves behind the bar, where mixing becomes a fascinating narrative, inviting guests to taste unusual cocktails prepared in line with the theme of each edition.
The Seiko Presage Classic Series watches were exhibited at the cocktail competition, which took place on 1 July, and of which Seiko was official timekeeper. In the garden of the Sheraton Lake Como, the best bartenders of Lake Como competed in front of a jury of experts to create the best cocktail, with precise timing marked by Seiko watches.
La event ended on 9 July with a closing party, culminating in the prize-giving ceremony in the beautiful setting of Villa Geno. Seiko awarded a Presage Classic watch both the winner of 'Best Cocktail on the Lake (i.e. Omar Vesentiniowner of the Hemingway Cocktail Bar), who the critics' prize-winning bartender (Andrea Attanasio, owner of the Fresco Cocktail Shop.
Since its debut in 2016, the Presage collection has represented the meeting of Japanese art and Seiko's mechanical watchmaking tradition. The new Classic Series is inspired by the colours, materials and techniques of traditional Japanese craftsmanship to express the elegance and refinement typical of Japanese design.
