"No rules, our game": this is the motto that guides the original choices of the Maison Roger Dubuis, a manufacture that has irreverence, excess and extravagance in its DNA. The Geneva-based brand presents its new Drop Collection, which ventures into hitherto unexplored territories. Admirers of the House, accustomed to expecting the unexpected, will experience the exhortation "It's now or never" in a completely new way, thanks to the launch of this new collection. This series of watches is part of the "Q Lab", a project dedicated to hyper-personalisation, much appreciated by the brand's customers; the collection brings together extraordinary and daring designs created by Roger Dubuis engineers from the Maison's iconic skeleton models. The newest of the Roger Dubuis style adventures offers a unique variety of timepieces that will be sold in "Now or Never" mode for short periods of time - from 24 hours to a maximum of one month. The Roger Dubuis Drop Collection, which also offers fast delivery between two and four months, is an unmissable opportunity to become part of the exclusive Roger Dubuis tribe. The sale of each watch in the collection will be accompanied by a countdown on the brand's website. With its highly original character, the Roger Dubuis Drop Collection represents Roger Dubuis' most recent foray into a universe where eccentricity, freedom and a touch of madness reign supreme.