Rocca renovates the historic Turin boutique in Via Roma 290 with an interior design project consistent with the concept now used in all shops, including the Flagship in Piazza Duomo.
"In this new project in Turin, we wanted to continue with the idea of innovation that has accompanied us in the renovation of our boutiques for the past few years, offering an elegant and coordinated image. The aim is to welcome a large public in a refined and convivial environment, who can explore the spaces with curiosity and without commitment and who come to discover the values of the goldsmith's and watchmaker's art, under the guidance of an attentive and competent staff," commented Giorgio Damiani, vice president of the Damiani Group, which acquired the Rocca chain in 2008.
Covering approximately 400 square metres on two floors, the new boutique dominates a very central area of Turin: the nine shop windows are lit by natural brushed brass light systems, capturing the attention of passers-by on the display of watches and jewellery of the most important brands: Damiani, Rolex, Omega, Breitling, Venini, Salvini, Bulgari, Blancpain, Lange & Sohne, Ulysse Nardin, Baume & Mercier, Longines, Bliss, Tissot. The boutique also includes a new open-view workshop, which offers a hands-on experience with experienced master watchmakers.
