#OMEGAVIVARIO is a partnership with Viva Rio, a non-profit organisation that aims to promote a culture of peace and social integration around the world. And with exactly one year to go until the upcoming Rio 2016 Olympic Games, Omega kicked off the official countdown on 3 August by supporting 12 "social projects" that will help socio-economic growth and education in Rio de Janeiro. The 'community countdown' will embrace a wide section of community spaces and educational centres, with projects that will be able to help thousands of young people and their families.
Omega invites users to create their own heart and post it on social media. For every heart posted with the hashtag #OMEGAVIVARIO, the Maison will donate as an additional pledge 16 cents to Viva Rio.
