Geoffroy Lefebvre, currently Deputy Chief Executive Officer of Jaeger-LeCoultre, will take over as CEO of Baume & Mercier as of 1 June. Lefebvre joined Richemont in 2011 as organisational director, after ten years of experience in strategy, operations and technology consulting at McKinsey. During his seven years at Richemont, he was Group Industry Director and later Chief Operations Officer at Vacheron Constantin before moving to Jaeger.
The current CEO of Baume & Mercier, Alain Zimmermann, will instead assume the role of Specialist Watchmakers E-distribution Strategic Project Director at Richemont.
