Milan is home to the new Hublot boutique, located at Via Verri 7, in the heart of the fashion district, and managed by Pisa Orologeria. Its 60.7 square metres are split over two floors. The ground floor is reserved for sales, while the first floor, accessed by a lift, is in the form of a lounge, with a bar corner and sofas. Like the other Hublot flagship stores around the globe, the boutique features an elegant and sophisticated layout combining glass, wood and metal and dominated by tones ranging from brown to black and grey. The inauguration of this new boutique, which took place in conjunction with Milan Fashion Week, resulted in a gala evening. Ricardo Guadalupe, CEO of Hublot, and Chiara Ferragni did the honours by welcoming the hundred or so guests in the imposing halls of the East End Studios, a former aircraft factory. There, seated at a huge 21-metre long and 16-metre wide table in the shape of the Hublot logo, guests enjoyed a dinner prepared by 'Da Vittorio', a famous Italian restaurant with 3 Michelin stars. A show was held on stage, during which the artists Mahmood and Blanco performed as a duo to end the evening. After Capri, Forte dei Marmi and Rome, this is thus Hublot's fourth boutique in Italy, which will allow the competent local clientele and numerous international visitors to immerse themselves in the brand's universe. "We are thrilled to be able to offer our Italian friends, great connoisseurs of watchmaking, a place in the centre of Milan's fashion district where they will be able to discover the innovative, different and unique universe dear to Hublot. A further demonstration of our attachment to Italy, the home of style, fashion and design," said Ricardo Guadalupe, CEO of the Maison.
