Lange & Söhne has been present in Italy since 1995 to meet the expectations and needs of its customers. Recently, the sales outlet located in the historic premises in Via Pietro Verri in Milan was expanded and transformed into a single-brand boutique - the first of its kind in Italy - in collaboration with Pisa Orologeria.
The spacious premises, designed in a modern lounge style, offer excellent service and an inviting ambience over an area of 50 square metres. The carefully selected materials and the colour nuances of the elegant interior design invite visitors to enter the universe of the Saxon manufactory, which can point to the production of 71 manufacture movements. The 'Wall of Parts', a wall installation with hundreds of hand-finished movement components, proudly displays Lange's quest for technical perfection.
In the new boutique, customers can count on competent and personalised advice in a cosy and relaxed atmosphere. To give visitors a representative idea of the collection, numerous references are available, including limited edition models.
For Wilhelm Schmid, CEO of Lange, the new boutique marks an important milestone for the company in the development of the Italian market: "We are proud to have created, in collaboration with Pisa Orologeria, an exclusive environment where our Italian customers will be able to receive a service that lives up to their expectations. In line with our global boutique concept, the Via Pietro Verri location reflects the essence of A. Lange & Söhne. In our boutique, as in our watches, art, craftsmanship and technology come together in a perfect balance. We look forward to welcoming here the long-standing friends of our brand, but also all those who are approaching our watchmaking art for the first time'.
"This new opening, an important chapter in a long history of collaboration with A. Lange & Söhne, denotes the desire to give the brand the maximum possibility of expression, through a continuous dialogue between hands, furnishings, colours and architectural choices. Which all together tell the story and personality of the Manufacture, combined with the professionalism that has distinguished Pisa Orologeria for over eighty years," said Chiara Pisa, Managing Director of Pisa Orologeria.
Boutique A. Lange & Söhne Milan
Address: Via Pietro Verri, 7
Opening hours: Monday to Saturday, 10 a.m. - 7 p.m.
Tel.: 02.72.62.03.60 | e-mail: alange-soehne@pisaorologeria.com
