Elegant and casual at the same time, the new Conquest from Longines fuse elements from the past into contemporary designs that can be worn on any occasion. And they celebrate the 70th anniversary of the collection born in 1954.
3 April 1954 Longines registered the name Conquest: it was the brand's first watch line to benefit from a name protected by the Swiss Federal Institute of Intellectual Property (IPI). It was then a collection centred on classic, slightly elegant but also robust watches. In its later evolutions, Longines had redefined its image in the 2000s in a more sporty key: a simplified version of the HydroConquest diver's watch, with the same case water-resistant to 300 metres, but without a rotating bezel, and with dials featuring oversized indexes.
In 2023, the House chose instead to return the Conquest to its original concept, reworking a collection that combines sporty elegance and endurance, to be worn on any occasion. Inspired by the aesthetic codes and sobriety of the early models of the mid-1950s. In the wake of the last restyling, Longines is extending its offer this year to mark the 70th anniversary of the collection with new sizes for the 30 and 38 mm automatics and new colours for the 34 mm and the sportier 42 mm chronograph.
Steel and rose gold elements for the Conquest 34 mm
Longines Conquest: new sizes of 30 and 38 mm.
The Conquest 34 mm is available in steel, with or without diamonds, or in a bimetallic rose gold version. The dials are offered in various pastel colours with soleil finish and in some versions also in mother-of-pearl. The new configuration of the 2023 restyling replaced the large indices of the previous Conquest generation with slimmer, tapered indices.
The new 30 and 38 mm sizes are offered with a steel case (with the option of diamonds for the 30 mm) and a colourful choice of soleil or mother-of-pearl dials. All equipped with automatic movements with silicon spiral and new components made of non-magnetic material, and with matching metal bracelets or rubber straps.
The Conquest chronograph even more versatile
Coloured rubber straps or steel bracelet.
New colours also for the Conquest chronograph, which combines a 42 mm steel case with a blue, green or black ceramic bezel with tachymeter scale. The counters on the dial match the shade of the bezel. New coloured rubber straps are added to the classic metal bracelet.
The movement is the automatic calibre L898.5, specially made for Longines by ETA with silicon balance spring and 59-hour power reserve, visible through the sapphire crystal case back. All new Conquest are water-resistant to 100 metres.
Prices2,200 to 4,600 euro.
