In order to constantly provide richer, more innovative and personalised experiences to its customers, Jaeger-LeCoultre is launching a Care Program designed to respond to their evolving global needs and desire for personalised content, technical expertise and training. The programme will make use of a dedicated digital platform customisable with information, advice and value-added services and will offer a Limited International Warranty of up to 8 years on all watches. Jaeger-LeCoultre is a fully integrated Manufacture with over 180 craftsmen working under one roof. From research and development to design, from assembly to decoration to crimping, every single step in the creation of Jaeger-LeCoultre timepieces takes place within the Manufacture in the Vallée de Joux, Switzerland. During Spring 2019, customers of the House of Le Sentier will therefore be able to register their Jaeger-LeCoultre watches on the dedicated online platform, through which they will be able to manage their personal collection and benefit from the Maison's new personalised services: the Jaeger-LeCoultre Care Program. Timepieces currently covered by the original International Limited Warranty will be able to benefit from the extended warranty upon registration to this programme at jaeger-lecoultre.com/services. Once registered, customers will be able to benefit from personalised services throughout the life of their timepieces, including value-added services for the maintenance and enhancement of their timepieces, including functionality checks, and an engraving tool (in boutiques) and targeted information and advice provided by our craftsmen on specific watches, as well as pre-configured digital tools for the personalisation and care of timepieces (online). The range of new services will be managed through a dedicated online platform available in 12 languages (English, French, German, Portuguese, Spanish, Italian, Arabic, Russian, Simplified and Traditional Chinese, Japanese and Korean). Wechat users will also benefit from the programme thanks to the platform integration. Developed to establish a closer relationship with customers across different touchpoints, the Care Program is supported by Jaeger-LeCoultre's global multi-channel network to assist customers wherever they prefer to shop or connect with the Maison. Whether they have made their purchase in the boutique or online, customers can seek advice and assistance on the online platform at all official Jaeger-LeCoultre POS (and e-commerce partners) internationally. In line with the principle of Innovation at the service of watchmaking, which guides the Maison, the Care Program is rooted in the alchemy between past, present and future that enables the brand to offer excellent technical expertise and unparalleled service. It is the all-round approach of Jaeger-LeCoultre and the exceptional team of watchmakers, craftsmen, engineers, technicians, artists, and other specialists that lies at the heart of the Maison's creativity of the quality of its timepieces and related services and expertise. "We are proud to say that our new Care Program fully reflects the values of the Maison and is aimed at building a long-term relationship of trust with our clients," said Catherine Rénier, CEO of Jaeger-LeCoultre. "We invest consistently to meet the expectations of our valued customers and, in this sense, the new programme and guarantee offer represent a real milestone designed to help our customers learn more about and care for their watches. We are thrilled to be able to present this innovative solution that aims to meet the evolving needs of our customers, while remaining true to our Maison's long tradition and status as the cradle of watchmaking, constantly challenging ourselves to take technology, design and service quality to the next level.