On 23 April, at the world premiere of the film Avengers: Infinity War, actor Benedict Cumberbatch, brand ambassador Jaeger-LeCoultre, wore a Polaris Memovox on his wrist. At Sihh 2018, the brand presented the new Polaris collection, which draws inspiration from the famous 1968 Polaris Memovox, declining it in a contemporary key in different models, including this edition celebrating the 50th anniversary of the Memovox.
