IWC is consolidating its presence in Italy and, after the openings in Milan and Rome, is opening a new boutique in the heart of Florence.
The new Florentine boutique of IWC is located in the very central Via Roma, number 32/R. An exclusive address, with a view of the Cathedral of Santa Maria del Fiore and the Baptistery of San Giovanni, masterpieces recognised throughout the world. A prestigious address, the result of a collaboration with the Bartorelli Gioiellerie group, important landmark in Italy for haute horlogerie and jewellery since 1882.
Located in a fine historical Florentine palazzo, the new IWC flagship boutique is spread over two floors, for a total area of approximately 100 square metres. Three large shop windows open on the ground floor, allowing natural light to flood the space. Thanks to the elegant combination of dark wood and fine white statuary marble, the House of Schaffhausen has created a cosy atmosphere.
After New York and Paris, it is the turn of Florence
In Italy, IWC is also present with its own boutiques in Rome and Milan.
The new boutique in Florence allows visitors to admire the latest IWC products, as well as the most iconic pieces from all the collections and the most exclusive haute horlogerie complications, such as calendars and tourbillons. The display of models from the Pilot's Watches, Portugieser, Ingenieur, Portofino and Aquatimer collections allows complete immersion in the IWC universe, in a comfortable and relaxing setting, where exclusive activities and meetings can be organised.
The opening of the new Florentine boutique follows those in New York, at 645 Madison Avenue, and Paris, on Avenue des Champs- Élysées. The new Parisian boutique, called L'Appartement, is also on two floors and allows visitors to explore the craftsmanship and innovative technology that each IWC watch brings.
