In the Apple Original Films Formula 1 film directed by Joseph Kosinki and starring Brad Pitt, due on screens next year, IWC will appear as sponsor of the APX GP invention team.
The deep connection between IWC and motor racing has been going on for more than ten years. In 2003, in fact, collaborations began with the Mercedes-AMG Petronas Formula One team, of which it is Official Engineering Partner, and with racing driver Lewis Hamilton, who has become brand ambassador for the brand. From reality to film fiction, however, the step is short and IWC has announced a partnership with Apple Original Films' highly anticipated Formula One film, directed by Joseph Kosinski. The film is co-produced by Jerry Bruckheimer Films, Plan B Entertainment and Lewis Hamilton's own Dawn Apollo Film.
"We are a brand that has always been associated with motorsport, so we couldn't pass up the opportunity to participate in this project. We are thrilled that the film will be shot with race cars on real circuits and we can't wait to see the incredible experience that will be delivered on screen, said Chris Grainger-Herr, CEO of IWC.
IWC partner of the APX GP invention team
An IWC Pilot's Watch on the wrist of Brad Pitt, alias former Formula One driver Sonny Hayes.
But in what role will we see IWC on screen? The manufacturer becomes sponsor of the APX GP team, eleventh on the grid. An imaginary team, of course, but the IWC logo will appear on the front wing and the Halo (the Formula 1 driver's head protection) of his single-seaters, on race suits, helmets, gloves and team uniforms, as well as in the box.
The protagonist is former Formula 1 driver Sonny Hayes, played by Brad Pitt, who returns to the track together with his partner, newcomer Joshua Pearce, played by Damson Idris. Also with them is Oscar winner Javier Bardem, the team owner.
On the wrists of many of the characters will be some of the models from the Pilot's Watch collection. It will be fun to see who wears the Big Pilot's Watch 43 in steel with a black dial, the Pilot's Watch Chronograph 41 Top Gun in black ceramic or the Pilot's Watch Chronograph 41 in steel with a black dial.
A film shot on real Formula 1 circuits
IWC with Apple Original Films at the cinema in 2025.
The film is shot inside real Formula 1 circuits, such as the Grand Prix of Silverstone Great Britainwhich took place last weekend. And which saw Lewis Hamilton triumph, becoming the driver with the most single races won ever. The first official teaser, with breathtaking footage of the circuit inside a racing car, was released these days. But to see the film and IWC on the big screen we will have to wait until June 2025. Stay tuned...
