For one evening, Hall 1 at the Salon de la Haute Horlogerie in Geneva was transformed into an IWC 12 aircraft carrier. The exclusive Top Gun gala evening organised by IWC to present the launch of the new Pilot Watches was all about flying: the Top Gun and Top Gun Miramar formations, which have written the history of the legendary elite flight school, were in the front line; check-in was handled by ground staff in full uniform, while the evening was coordinated by staff dressed as flight deck attendants. Numerous celebrities were present: from Jean Reno and Ewan McGregor to Zinédine Zidane, Boris Becker and Louis Figo. A concert by Bryan Ferry entertained the guests after dinner.