Longines announces British actor Henry Cavill as the brand's new Ambassador of Elegance. The actor perfectly embodies the brand's slogan, "Elegance is an Attitude".
Longines announces a new collaboration with Henry Cavill as Ambassador of Elegance. The British actor, known for his versatility and charisma, brings with him a unique mix of sophistication and authenticity. Matthias Breschan, CEO of Longines, said about this new collaboration: "In Henry, we found a true affinity with our brand values. Its refinement, genuine warmth and multifaceted personality reflect today's meaning of elegance. On the big screen, starring in epic productions or sharing his passions for aviation and horse riding, Henry Cavill never loses his authenticity and grace that perfectly embody the spirit of Longines."
The actor expressed particular appreciation for Longines' understated elegance, recognising in the brand that same attention to detail and quest for quality that characterises its professional approach. Cavill plans to visit Longines' historical headquarters in Saint-Imier, Switzerland, to learn more about the brand's heritage.
Henry Cavill: from 'The Tudors' to Superman
Between 2007 and 2010, Cavill played the role of Charles Brandon in the TV series 'The Tudors"He went on to play, among others, the role of Clark Kent/Superman in the 2013 film 'Man of Steel'.
Known to the general public for iconic roles as Superman in the DC Universe and for his performances in successful films such as 'Mission: Impossible - Fallout', Cavill is currently expanding his professional horizons. The actor is in fact involved as executive producer on the adaptation of the three-dimensional wargame Warhammer 40,000 for Amazon Prime Video, and will also star in the live-action Voltron for Amazon MGM Studios.
"What attracts me to Longines is its understated elegance," said Cavill. "True quality does not need to be announced. It is evident in every detail and in every action. It is a philosophy, underpinned by the precision work and craftsmanship of generations of artisans, in which I find a deep correspondence with my values'.
