TAG Heuer has announced a global partnership with MARV films and 20th Century Fox in director Matthew Vaughn's new film, 'Kingsman: The Golden Circle', which will be released in cinemas on 22 September, 2017. TAG Heuer's Connected Watch is the Official Kingsman Watch. In the new film, the Kingsman agents will all be equipped with TAG Heuer watches. The TAG Heuer Connected will also be included in the Kingsman collection on sale on Mr Porter, the award-winning sales portal for men's style, from 6 July.
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, said: 'Kingsman is synonymous with explosions, action, laughter and, of course, elegance. Its cast of young actors is dreamy - men who fear nothing. This pairing suits TAG Heuer's target market perfectly. This partnership will help us get even closer to the new generation. The first film in the series was a great success and we are proud and honoured to see the heroes of the second film wearing iconic pieces from the TAG Heuer collection."
The watches worn by the protagonists play a decisive role in 'Kingsman: The Golden Circle',
essential to the success of the Kingsman agents' mission. They needed watches that could withstand everything from underwater filming to fight scenes to more acrobatic ones. Viewers will see the Kingsman agents wearing the TAG Heuer Connected and the Monaco Calibre 11, worn by the American Statesman agents.
