GaGà Milano, after signing a contract at the beginning of the year with Brazilian star Neymar Jr., brand ambassador until 2020, has decided to support him in the charity project linked to the Institute that bears his name. The Projeto Neymar Jr. Institute is a non-profit organisation that supports and sustains 2,400 children between the ages of 7 and 17 and their families, who live within the communities of Praia Grande, to guarantee them a dignified life. The association is an educational and sports complex, located in the neighbourhood of Jardim Glória, in the city of Praia Grande, where Neymar Jr. spent part of his childhood with his family and where he started to take his 'first kicks' at the ball. Neymar Jr. bought the land of his first football field and built this facility, in order to contribute to the educational and social growth of families living in extreme poverty and degradation, through access to educational, cultural, sporting activities and health services, supported with the help of his sponsors.
