Fossil Group: new licensing agreement with BMW

 

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The Fossil Group announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft ("BMW") for the design, development and distribution of BMW-branded watches and smartwatches until 2023. "BMW is one of the most iconic brands in the world," said Kosta Kartsotis, president and CEO of Fossil Group. "We look forward to bringing our expertise in watch and smartwatch design to BMW enthusiasts around the world." The first collections will be available in 2019 and will be sold in more than 4,000 BMW and key dealer channels across the Fossil Group's extensive global network.

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