Patron of the Scuola Grande di San Rocco since 2013, Jaeger-LeCoultre is promoting a new initiative in favour of this extraordinary building. As sponsor of the Venice Biennale's International Film Festival, scheduled to take place from 31 August to 10 September, the Maison invites cinema enthusiasts to contribute, with a small gesture, to the restoration of San Rocco's artistic heritage: those who wish to do so may draw their own heart on a digital book that they will find in the JLC lounge at the Hotel Excelsior on the Venice Lido. For each heart drawn, Jaeger-LeCoultre will make a donation to support the School. The first commitment came from the brand's ambassador, Carmen Chaplin, an English actress, director and author: the heart she drew was engraved on the back of a Reverso, which will be on display in the lounge for the occasion.
