The defections of exhibitors at Baselworld continue. This time it is Corum who has announced that it will no longer be participating in the show from next year. "We are working hard and successfully to bring Corum back to the days of the brand's heyday, the years when Corum occupied the first space at the entrance to the Basel Fair. Today, our top priority is the retailer, the end customer and the press in their role as brand promoters. We therefore need to change our mindset and invest the budget allocated to this type of event in a different way,' said Jérôme Biard, CEO of the brand.
