Citychamp Watch & Jewellery Ltd has announced the appointment of Davide Traxler as COO of Corum, effective immediately. Traxler will therefore be the new brand management leader for both the implementation of the global strategy and operations. Tao Li, Executive Chairman of Citychamp's European Development Plan, said: "I welcome the appointment of Davide Traxler. His extensive experience in the field of Haute Horlogerie in markets such as the US and Europe will enable him to develop the brand internationally'. Davide Traxler has more than 15 years of experience in the luxury sector, first at Bulgari, then at Chopard, where he held the positions of CEO Chopard Italia, Chopard USA and Licensing Director.