On 25 November, Chanel opened its second Milanese boutique, the first Italian boutique dedicated to fashion, watches and jewellery, located on the corner of Via Montenapoleone and Via Verri, in the heart of the city's 'Quadrilatero d'Oro'.
The new boutique covers an impressive 520 square metres and offers visitors an immersive experience in the world of Chanel accessories, with a selection of bags displayed in niches alongside a variety of shoes, jewellery, eyewear, scarves and small leather goods.
The visit continues in three spaces dedicated to watchmaking and jewellery, which present the Maison's most iconic timepieces, including the J12, Première, Boy-Friend and Code Coco collections, as well as the Coco Crush, Camelia and N°5 jewellery creations, together with an exclusive selection of Haute Horlogerie and Haute Horlogerie.
Elegant glass and metal consoles, illuminated by rock crystal and gilded metal chandeliers by Goossens, give the new boutique an Art Deco tone, enhanced by a graphic black and white palette and touches of antique gold. For the occasion, the very precious 55.55 necklace from the Haute Joaillerie 'N°5' collection (with a sparkling, custom-cut 55.55-carat diamond), a permanent part of the Maison's Haute Joaillerie heritage, was also exceptionally displayed.
The two upper floors, dedicated to accessories and the latest Prêt-à-Porter collections by Chanel, propose the same very refined mood. The first floor presents a complete range of accessories in an environment characterised by high ceilings and punctuated by sumptuous lounges, while the second floor is a salon dedicated to Prêt-à-Porter that allows guests to discover the latest fashion collections of Creative Director Virginie Viard.
Design objects and antiques enrich the atmosphere. The boutique was inaugurated with the Cruise 2023/24 collection, presented in Los Angeles last May. This new boutique, which complements the one located in Via Sant'Andrea, is thus an excellent showcase for Chanel's creativity and savoir-faire, offering visitors a unique experience in the heart of Milan's luxury shopping district.
