The Roman company and six other independent brands will participate in the Geneva show, which will be held from 1 to 7 April 2025.
60 brands have confirmed their presence at Watches and Wonders Geneva 2025, including, precisely, the new entries represented by Bulgari and six new independent brands. Never before has the event welcomed so many exhibitors. The 2025 edition of Watches and Wonders is thus the largest watchmaking exhibition ever held in Geneva. There will therefore be no fewer than 60 exhibiting brands, including 7 new brands, which will first welcome professionals, and then the general public, the latter from 5 to 7 April 2025.
Industry players will gather next spring, giving Geneva the opportunity to shine as the watchmaking capital of the world for a week. Besides Bulgari, the new independent brands present will be Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger. In addition, there will be the return of Armin Strom and HYT, who will be reunited with the other brands that have confirmed their presence in a specially redesigned environment to welcome them.
Watches and Wonders 2025: spotlight on young people
The 2025 edition of Watches and Wonders focuses on the new generation.
The guest of honour this year will be young people. The brands will showcase not only their collections and novelties, but also their younger talents. The best apprentices, graduates and craftsmen will be in the spotlight, contributing to the programme and sharing their know-how and experience with visitors. Also in town, the event "In The City" will be a showcase for young people. In Village Horloger and in the boutiques, young professionals and apprentices will present their professions and the projects they are working on. On the programme are guided tours, events, workshops, lectures and round tables on topics related to the younger generation and the measurement of time.
Finally, on the evening of Thursday 3 April, watch lovers, enthusiasts and collectors will flock to the city centre to celebrate Geneva watchmaking. The lively rhythms of the participants will be in harmony with the masterful rhythm of the craftsmen meticulously assembling exceptional mechanisms. The date, then, is 1-7 April 2025, in Geneva, of course.
