Corso Matteotti 3, right in the centre of Milan, is home to Breitling's first Italian flagship store, recently inaugurated in the presence of Giorgio Toffanin, the brand's CEO.
What characterises it are the "industrial" style furnishings, conceived to allow the customer to live an immersive experience in the brand's universe. A total surface area of 230 square metres, developed on two levels: the ground floor, where the sales and display of the Maison's watches are concentrated, personalised with the characteristic "watch bar" that recreates the informal ambience common to all Breitling boutiques; the lower floor, which takes on the appearance of a veritable loft where one can explore the collections in complete relaxation, sipping a cocktail or a cup of coffee.
The new Breitling flagship store will also serve as a prime location for many of the events planned over the coming months.
