With Baselworld 2015 approaching, Bomberg is launching a communication activity involving the Swiss city for the third year running. From 1 to 31 March, the streets of Basel will be animated with a fully customised tram with graphics expressing the brand's transgressive spirit. This is the tramway leading to Messeplatz, the square from which the exhibition areas of the fair and those in the immediate vicinity are accessed. In addition, through this campaign the brand reveals a preview, with striking images, of some of the models that will be presented at the House of Bomberg during the fair. The Bomberg logo will be visible on the sides of the trams, flanked by the images from the advertising campaign that have made the brand famous, as well as large pictures of the watches. Prominent among them will be the Bolt68 Neon, the latest addition to the Bolt family, a new line that accentuates the brand's non-conformist spirit with glam-shock details.
