Bell & Ross opened its first London boutique, located in the Burlington Arcade, one of the city's most elegant shopping centres, not far from Burlington House, home of the Royal Academy. The brand is currently present in over sixty countries, with thirteen single-brand boutiques and seven hundred points of sale. With its black and beige tones, the façade of the boutique immediately visualises the Bell & Ross codes: they can be found on the marble that covers the walls and external windows, on the decorative details in gold or Corian, or even in the metal structures of the display furniture. The interior architecture of the boutique is developed on three levels. On the ground floor are the reception and sales area; the first floor includes a space reserved for the most exclusive sales, with walls covered in walnut panels and soft black carpeting on the floor; the second floor is reserved for offices.
