The new Longines Legend Diver is inspired by Longines' long history of diver's watches, marked by a record-breaking invention in 1937.
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Operation Omega x Swatch was a bomb. Crowds, fights, orders for public order problems... What went wrong?
The Non-Fungible Token is a non-replicable (encrypted) virtual 'token' that certifies the authenticity and ownership of a digital or physical asset. In watchmaking, NFTs are becoming increasingly popular in recent months.
Today I am not talking about watches, but I would like to point you to the sites of international and local organisations to which you can make donations, if you wish, to help the men, women, children, and also independent information, in a war zone so close to us and our culture.
What are the reasons for Rolex's success? The answer always starts with the name and is not as obvious as it sounds.
When we follow ski races, we naturally talk about hundredths of a second as if they were appreciable with the naked eye. But we know that it took more than a century of research, and specialised companies such as the Swatch Group's Swiss Timing, to arrive at measuring it with almost absolute precision.
Tudor launches its first Master Chronometer watch. Until now, Omega had been the only brand to be certified by the Federal Institute of Metrology.
An eclectic, elegant and refined watch, unexpectedly suited - for a model of its form - to the most sophisticated watchmaking complications. This is the Reverso.