No Baselworld next year either. The organisers' decision to cancel the edition planned for spring 2022, taking more time for the launch of the new concept, is based on the one hand on the experience gained with the Pop Up Event at the Geneva Watch Days and intensive discussions with manufacturers and retailers, and on the other hand on the worsening Covid situation and uncertainty among customers. In the coming months, an interdisciplinary team from the MCH Group will be tasked with analysing the target segments with a focus on the latest marketing and distribution trends in view of the post-pandemic period, especially the internationalisation and digitisation of the industry. The goal is still to create added value for the community's business activities, in the target markets, with the Baselworld brand anchored on an international level and with innovative platforms. Due to the cancellation of Baselworld 2022, CEO Michel Loris-Melikoff, who had taken over in 2018 and led it to success, has decided to leave the company and embark on a new challenge.
