Following the creation of the Grande Reverso Ultra Thin Tribute to "Mad Men", a watch paying tribute to the famous American TV series first broadcast in 2007 on AMC and now in its fifth season, Jaeger-LeCoultre is launching the "Mad about Reverso" competition on its Facebook page. Participants will have until 26 March to step into the shoes of the art director at the most popular Madison Avenue advertising agency of the 1960s (Mad Men are the advertisers working on Madison Avenue in New York and this expression was created by the advertisers themselves at the time) and have as their first client none other than Jaeger-LeCoultre. The aim is to create an advertising campaign for the iconic Grande Reverso Ultra Thin Tribute to 1931 through the Instagram application and thus have the chance to win a Reverso watch. Get started now at http://on.fb.me/MAR-JLC-MM.
