G-Shock celebrates the 10th anniversary of its Milan store with two dedicated custom models and a birthday party on 11 December.
G-Shock celebrates the 10th anniversary of its flagship store in Milan, which has become a reference point for all fans of the brand who in recent years have crossed the threshold of the number 9 Corso Como. An important milestone, which highlights G-Shock's desire to establish itself both in the city of Milan and nationally.
For the occasion, the Japanese brand created an exclusive and celebratory collaboration with Pietro Terzini, one of the most appreciated contemporary Italian artists, Milanese by adoption. Terzini is known for his ability to transform communication into a work of art, contributed to the production of two custom-made watches produced in limited editions, which interpret G-Shock's DNA in a Milanese key. And which create a link to the celebration of ten years of the G-Shock store in Milan.
A collaboration that fuses the urban visual language typical of Pietro Terzini and the distinctive features of G-Shock. 'All You Need To Win Is To Never Give Up' is the quote Terzini has had printed on the straps of the two models, which are also enriched by other elements that tell of the store's 10 years and the city of Milan. A true homage to the philosophy behind G-Shock and its motto "Never give up', a principle that allowed Mr. Ibe, the creator of G-Shock, not to give up in his desire to create an ultra-resistant watch.
10 years of the Milanese G-Shock store: two limited edition models
G-Shock is also celebrating the anniversary with a birthday party, which will be held tomorrow at the store in Corso Como 9.
The models chosen for these celebratory versions are the flagship G-Shock models, namely the GA-2100-1A and GM-2100-1A. Both employ the iconic and now famous octagonal case; the former mentioned is full black resin, the latter has a black resin strap and a steel case.
Opening in 2024, the G-shock store in Corso Como is now a reference point for fans of the brand and the city's streetwear culture.
Suffice it to say that the store has hosted several personalities who love the brand; including the singers Salmo and Noyz Narcos. Events were also organised for special national collaborations -with Propaganda, Anna, Nitro and Bloody Vynil - as well as events with artists, including Unghiedellamadonna, Clessio, Sex Dreams, Outline Milano.
The celebratory G-Shocks signed by Pietro Terzini will be available for purchase from tomorrow, 11 December, during the Birthday Party that will take place at the store in Corso Como 9 from 6.30 pm, with a DJ set by Hiroko Hacci, a DJ of Japanese origin. Also present will be the Milanese collective The Cannibalswhich will animate the store until 10 p.m.
