The fifth edition of W.O.I. - Watches Of Italy, an exhibition/market dedicated to Italian watchmaking production, will be held on Saturday 5 and Sunday 6 October.
The fifth edition of W.O.I. - Watches Of Italy, exhibition/market dedicated to Italian watchmaking production and the associated supply chain, will be held at the 'Dolci Terre' exhibition centre, in the Museo dei Campionissimi complex of Novi Ligure (AL), at number 2 Viale dei Campionissimi. Watches Of Italy 2024 will be held on Saturday 5 and Sunday 6 October, with free admission after registration, and with continuous opening hours from 7pm.
The 2023 edition of W.O.I. - Watches of Italy, for its part, was attended by over 5,000 visitors, who were able to see and touch many new products, meet the manufacturers directly and have the opportunity to buy watches and accessories. Watches Of Italy, whose main objective remains to enhance Italian ingenuity, proves to be not only an incubator of new talent, but also the ideal setting for launching world premiere models. Last year's sell-out, between established and emerging realitiesis confirmation that Italian watchmaking is more alive than ever, and has much to tell.
Watches Of Italy 2024 will be held at the Museo dei Campionissimi in Novi Ligure (AL)
Admission is free of charge and the exhibition/market will be open from 10 am to 7 pm.
The aim of W.O.I. - Watches of Italy is to become, over time, a springboard for all Italian watch companies. At the same time, it also acts as a community for the sector's operators, so that synergies, collaborations and a true network can be triggered so that Italian watchmaking can increasingly become a major player on the international scene.
Formed in 2019, Watches Of Italy was born from the idea of creating a flexible container of Italian entrepreneurs devoted to the universe of watches at 360°, in synergy with each other. The purpose of this group, a loose aggregation of Italian watch and watch-related accessory operators, is therefore to create a network and to organise sharing and promotional events, such as exhibitions, rallies, presentations and launches of new models, markets and expos. In this way, start-ups and micro-brands will be able to present themselves directly to enthusiasts, collectors, trade media and the general public. Among the brands present this year are Allemano Time, CN Watches, Echo/neutra, G.A.W., Ichnos Watches, Landeron, Marc & Darnò, Memphis Belle, Out Of Order, Sante Castignani and Venezianico, just to name a few.
Also, for the fifth consecutive year, Watches Of Italy unites solidarity with the exhibition by supporting 'Gli Amici del Sorriso O.D.V.'. (formerly 'Friends of the 4th Floor'), a voluntary association that takes care of recreational activities for children in the oncohaematology and paediatric surgery department of the Policlinico San Matteo in Pavia. As mentioned, admission is free. Just register at this link. For more information, click here.
