Seiko sponsors season number 14 of the Arte&Golf golf circuit.
Seiko is sponsor of the fourteenth season of the Arte&Golf golf circuit. In particular, the House of the Rising Sun will mark the start of the golfers, stage by stage, on the starting tee of the first hole. The star of this partnership is the King Seiko collection, and more precisely the model with Ref. SJE089J1, which will be the focus of the communication. In addition, another King Seiko, Ref. SJE109J1, is one of the watches in the collection that will be awarded to the winners of the International Final.
The 'Arte&Golf - CLUB MED' Circuit, with a pairs competition format, Stableford 4PLM Single Category, will visit the most prestigious Italian golf clubs, concluding with the International Final in March 2025 in Spain, in the CLUB MED Magna Marbella.
Arte&Golf: golf circuit in 30 events
The International Final of the Arte&Golf circuit will be held in Marbella in 2025.
The circuit consists of 30 events, with 25 stages dedicated to Golf Club members and 5 A&G CLUB events, involving Arte&Golf partners and their customer network. "Seiko is proud to sponsor the Arte&Golf circuit, a context that perfectly reflects the values of precision, elegance and innovation, which we share with the world of golf. This collaboration is an opportunity to connect with a select audience that appreciates attention to detail and excellent craftsmanship, elements that are fundamental to both Seiko and golf enthusiasts. Through this partnership, Seiko promotes Japanese culture and art, strongly rooted in the brand's DNA, strengthening the emotional bond with the public and stimulating interest and appreciation among watch enthusiasts', commented Ilenia Maffioli, Marketing & Communication Manager of Seiko Italy.
The Arte&Golf Circuit is a prestigious golfing event held annually that combines a passion for golf with an interest in art. The circuit is characterised by its ability to involve not only golfers, but also art lovers, creating a very fascinating atmosphere. The event includes several stages, each hosted in picturesque locations, offering participants the opportunity to play on some of the most beautiful and renowned golf courses. The event, as mentioned, will culminate in an International Final, where the winners of the various stages will compete for prizes provided by sponsors.
The company has chosen to associate the timepieces from the King Seiko collection with the circuit. In particular, the models featured in the partnership are the King Seiko SJE089J1, which draws inspiration from the historic KSK of 1965. The steel case has a diameter of 38.6 mm and a thickness of 10.68, has a screw-down case back engraved with the King Seiko logo and the iconic emblem. The box-type sapphire crystal with anti-reflective coating on the inner surface follows the contours of the case. The watch is driven by the calibre 6L35, a self-winding mechanical movement with a power reserve of about 45 hours.
