The origins of Tudor date back to 1926 when the name 'The Tudor' was first registered by Hans Wilsdorf, founder of Rolex. Its headquarters is the brand new factory at 63 Rue de France in Le Locle, Switzerland, in the canton of Neuchâtel. A state-of-the-art building completed in 2021 after three years of work and inaugurated in March 2023.
The first industrial plant entirely dedicated to the brand in its 100-year history, it 'represents the dawn of a new era for Tudor' - as the company put it - bringing together the know-how of the company's watchmakers with the most advanced production management systems and automated testing.
"The vision of a manufacture that puts the human at the centre of the watchmaking process, while harnessing the power of technology, has become reality". This is how the new building is described, which covers an area of over 5,000 square metres, organised on four floors, and which impresses with its resolutely modern architectural lines and the predominance of the colour red, Tudor's emblematic shade.
It is precisely in this facility that every Tudor watch is assembled and tested. And it is also here that great attention is paid to the issue of sustainability, as demonstrated by the large windows made of SageGlass. This is an electrochromic, intelligent glass that automatically adjusts its shade according to natural light to actively control light, glare and heat. Much of the energy consumed by and in the building is generated by solar panels on the roof. In addition, all the plants on the property are of Jura endemic species, so as not to compromise the fragile balance of biodiversity in the area.
Next to the Tudor manufacture, connected both physically and visually, is the Kenissi manufacture, founded in 2016 to oversee the development and production of Tudor movements and to also offer a service to third-party brands. Finally, the brand has over time forged important partnerships with the world of sport, including one with the All Blacks, the New Zealand national rugby team.
