In this 2023 collection Serpents of Bulgari celebrates the 75th anniversary of its launch. To mark the occasion, the Roman house has launched an international art initiative centred on the snake as a source of creative inspiration. This is the Serpenti Factory, a journey that embraces different aspects of the identity of this famous and successful collection, from heritage and craftsmanship to multi-sensory technologies and the advertising campaign that this important anniversary
For this special exhibition, Bulgari has selected cities around the world: Shanghai, Seoul, Dubai and Tokyo. The protagonist of the only European stop on this incredible journey is Milan.
From 11 October to 19 November, then, at the Dazio di Levante in Piazza Sempione, you can admire the exhibition 'Serpenti 75 Years of Infinite Tales', a narrative journey through jewellery, watches, videos and archive materials, celebrating the unstoppable evolution of this iconic collection, in a temporal sequence starting from the early secret watches Serpenti and the colourful creations of the 1960s, through the Serpenti Viper collection, to the extraordinary High Jewellery interpretations. You can book your visit to the exhibition by clicking here.
