In the Ginza district, the birthplace of Seiko back in 1881, and exactly on the 7th floor of Seiko House Ginza, the Japanese group's new creative studio is located. In this Atelier, some of the Seiko Group's most talented designers, craftsmen and watchmakers will work together to create, assemble and regulate unique and innovative watches that highlight the skills of each, while respecting an aesthetic Made in Japan.
The studio also offers an unprecedented customer experience: customers purchasing selected products will be invited to visit the Ginza atelier to discover the painstaking craftsmanship that goes into the creation of a watch by the brand.
Atelier Ginza is jointly managed by the three Group companies: Seiko Watch Corporation, Seiko Time Creation Inc. and Wako Co., Ltd. The three companies form the Emotional Value Solutions Domain of the Seiko Group, which aims to provide solutions to customers who seek gratification and durability as their primary values.
