If Longines were a brand like any other, it would today be called 'Agassiz & Francillon'. But because its founders had a modern entrepreneurial spirit, the company was already known by the trade name 'Longines' in 1867, which was then registered in 1880, making it the oldest trademark registered with the WIPO still in business.
Among the milestones in its history is the aviator's watch developed in 1927 together with Philip Van Horn Weems, a naval officer and inventor of instruments for air navigation. And in 1931 what is perhaps his most famous watch: the Lindbergh. It was the transflier himself who, having returned from his feat of crossing the Atlantic solo, contacted Longines to create a timepiece of his own design that would allow the hour angle to be calculated quickly.
Today, the Saint-Imier company is celebrating 190 years of a glorious history that began with a simple "comptoir" in 1832. And it does so with three models from The Longines Master Collection line, one in steel and two limited and numbered editions of 190 in pink and yellow gold.
All models have a diameter of 40 mm and are distinguished not only by the metal of the case but also by the colour and finish of the dials (sand-blasted silver for the steel, satin grey for the yellow gold, anthracite grené for the pink gold), with engraved Arabic numerals.
They are all fitted with anthracite alligator straps and equipped with Longines' exclusive automatic movement, calibre L888, with silicon balance spring and 72-hour power reserve.
Prices2,310 euros (steel); 11,630 euros (yellow gold and rose gold).
