It is a topic that is being discussed due to the choice of some manufacturers to partially withdraw their concessions to multi-brand shops and invest in directly operated, proprietary outlets. In some cases, this may result in partnerships with the dealers themselves, in companies with which the Houses open exclusive boutiques.
Another practice, which is becoming increasingly common, is to introduce single-brand corners, 'shop-in-shops' that take up the look of boutiques or brand graphics, but positioned in limited areas of traditional shops. As is evident, this solution is only suitable for large shops. It is difficult for a small/medium sized shop to accommodate more than one corner.
A problem emerges. Many Italian shops are historic shops, places with an old charm and style that customers appreciate and, above all, are used to. Shops like these are cosy places, which smell of tradition. Is it right and proper to turn them into standardised outlets, the same as a thousand others around the world?
This is not a peregrine question, because there are retailers today who fear losing representation of important brands if they do not give in to the new and what appears to be the future of retail. The risk is that they will not keep up with the demands of watch manufacturers.
So I ask you, as enthusiasts and buyers: do you still suffer from the allure of historic, traditional shops or do you prefer to be welcomed in a place that fully respects the institutional image of a watch brand?