"This is it": these are the words spoken by rapper Marracash in the latest video made exclusively for G-Shock, filmed as he is finishing up rehearsals ahead of the first dates of the eagerly awaited "Persone Tour". On the Italian rapper's wrist is an exceptional companion, the G-Shock GA-2100 in full black. The bond between the singer and G-Shock came about naturally, given the affinities they share: indestructible, resilient, ready to overcome their limits and never give up. And it is precisely with this spirit that Marracash has faced these last few years, when the pandemic gave an abrupt and unexpected halt to his tour for the album 'Persona', which was to definitively sanction the rapper's success with sold-out dates in prestigious arenas and venues.
"Tonight I and 12,000 other people had a date. The kind you've been waiting for all your life, the kind you dream about so much that you fill your fantasies with details... Today was the start of my most important tour, the crowning achievement of a job that my team and I started more than ten years ago.', he wrote in April 2020. A discouragement that Marra, born Fabio Rizzo, has never hidden, speaking openly about it on his social networks, but from which he has managed to react positively. First the release of a new album 'Noi, Loro, Gli Altri', which has rekindled the interest of fans and once again garnered records, platinum discs and positive reviews; then the confirmation of the new tour, dedicated to both records that came to light in these dark years, which begins with some summer dates in July, and in which the prince of Barona is ready to put all his talent to the test.
An example of how important it is not to give up and to stay focused on the goal in order to achieve it, without getting caught up in despondency. And this is precisely why Marracash chose to do it together with G-Shock, with a model unbreakable, cool and designed to meet any challenge.
