Starting with the spring/summer 2022 collection, the watches of the lifestyle and sportswear brand Adidas Originals - produced under licence by Timex Nederland B.V.- will be distributed in Italy by Thom Trade Italy. These timepieces are designed and produced to bring the brand's philosophy, which focuses on the values of sport as a reference and source of inspiration, to the world of hands. Values that Adidas expresses through its 360° work, investing in sustainability and thinking about the specific needs of its customers. The result is a watch collection that is gender-neutral, sustainable and innovative, enhancing the brand's DNA. Drawing on Adidas' rich sporting history, Adidas Originals reinterprets the brand's timeless design combined with a contemporary style inspired by street culture. The iconic 'shamrock' logo, born in 1972, is among the design's key features. "Our year starts with another great new addition. Another popular brand like Adidas Originals is added to our portfolio, allowing us to expand our offer and further diversify our portfolio with a proposal aimed at a young and sporty target group. Adidas Originals brings the values of sport and a sustainable approach to watchmaking, and the brand's strong personality is an important strategic lever to propose the collection to a selection of independent dealers," commented Andrea Busato, general manager Thom Trade Italy. The Adidas Originals timepiece collection features both modern and classic models, for a total of 34 references. The Adidas Originals 'shamrock' logo appears on the dials, crown, clasp and often also on the straps. The entire collection is positioned in a price range between 69 and 159 euros.
