The stars of the photo shoot and a video inspired by the art of watchmaking is the Gucci 25H in its various versions. To pay homage to the automatic edition of the timepiece, the House's first ultra-thin mechanical sport-luxe timepiece equipped with the new IWC-manufactured GG727.25 calibre, a watchmaker's studio was chosen as the location: the models are photographed "at work" while wearing the different variants of the Gucci 25H, also represented in still-life shots, while all around one can glimpse technical drawings, gears, dials and mechanical components.
The automatic steel edition of the watch takes centre stage in some of the new images. The slim 7.2 mm case, elegant bezel and contemporary architectural details stand out, along with the satin finish and dark grey horizontal lines.
Other images show the different styles and sizes of the quartz editions. Each watch is made with a 4mm thick case and features exclusive Gucci detailing, as well as an integrated five-link bracelet design. Among the various arrangements is one featuring a steel case, diamond-set bezel and white brass dial.
