Paying tribute to its long-standing link with the United States, the flagship store opened by Vacheron Constantin in the heart of New York at 28 East 57th Street. Upon entering the boutique, which covers over 4,500 square metres, visitors are greeted by a high-ceilinged atrium flooded with natural light. Another attraction is the inlaid blue straw wall with a Maltese cross motif as well as an open table that allows collectors and visitors to discover the assortment of timepieces in the Métiers d'art collection. A large screen offers an immersive tour of Vacheron Constantin's history in the United States through an interactive experience provided by the Chronogram, an innovative tool that uses new technologies to digitise the body of archives that the House has built since 1755. The first floor of the new store is dedicated to the Maison's restoration expertise and temporary exhibitions of historical watches from the private Vacheron Constantin collection in Geneva. The second floor benefits from the presence of an in-house watchmaker and an area for strap customisation, with the possibility of engraving and embossing. There is also a VIP Lounge dedicated to customers. The new store houses the brand's complete collection, along with vintage "Les Collectionneurs" watches and an assortment of Les Cabinotiers models.
