It will be ten days during which the major players in the watchmaking industry will be in the spotlight to present a preview of what's new in 2021. Thanks to this event, visitors will be able to experience Watches and Wonders wherever they are in the world and on whatever platform, from Geneva to Shanghai, as if they were there. Watches and Wonders 2021 is therefore taking shape and confirming its programme. From 7 to 13 April, it starts with the digital edition of Watches and Wonders Geneva, where 38 Maisons will be brought together for the first time on a single platform, namely watchesandwonders.com. This event for the media, dealers and VIP customers of the participating Houses will be followed from 14th to 18th April by the physical edition of Watches and Wonders Shanghai, which will in turn host nineteen Maisons, including new entries Chopard, Montblanc, Rolex, Tudor and Ulysse Nardin. However, Watches and Wonders online and offline does not stop there. In fact, the event extends far beyond the platform, creating a veritable hub for the industry, including brands, media, dealers, end customers and strategic partner-distributors such as NET-A-PORTER and MR PORTER, as well as Alibaba's Tmall Luxury Pavilion in China. Dedicated campaigns are planned to be launched simultaneously in Geneva and Shanghai, with exclusive content to bring the event to life outside the watchmaking sphere and engage a wider audience. Visitors will be able to move freely between the watchesandwonders.com platform and the Maisons' e-commerce sites. They will also be able to participate in parallel events, virtual tours of the Manufactures, meetings with brand ambassadors and virtual evenings, wherever they are in the world. The itinerary promises to be rich and intense, both on the part of the exhibiting Houses, with the presentation of novelties, announcements and online and offline programmes, and on the part of the organisation, with the creation of exclusive content. In this regard, it is worth mentioning that every day, at 8.30 a.m. CET, the 'Morning Show' will be broadcast, i.e. 30 minutes of live news and analysis to keep you up to date with the latest news from the Show. The discussion panels will be moderated by industry experts and will touch on topics such as eco-responsibility, innovation and digital transformation, among others, and will provide the opportunity to continue these debates on social and other digital platforms. Below is the list of exhibiting Maisons at Watches & Wonders Geneva 2021: A. Lange & Söhne, Arnold & Son, Baume & Mercier, Bvlgari, Carl F. Bucherer, Cartier, Chanel, Chopard, Chronoswiss, Corum, Ferdinand Berthoud, Greubel Forsey, H. Moser & Cie., Hermès, Hublot, IWC, Jaeger-LeCoultre, Louis Moinet, Louis Vuitton, Maurice Lacroix, Montblanc, Nomos Glashütte, Oris, Panerai, Patek Philippe, Piaget, Purnell, Rebellion Timepieces, Ressence, Roger Dubuis, Rolex, Speake-Marin, Tag Heuer, Trilobe, Tudor, Ulysse Nardin, Vacheron Constantin and Zenith. The Shanghai edition, on the other hand, will be attended by A. Lange & Söhne, Armin Strom , Arnold & Son, Baume & Mercier, Cartier, Chopard, Ferdinand Berthoud, H. Moser & Cie., IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Purnell, Roger Dubuis, Rolex, Tudor, Ulysse Nardin and Vacheron Constantin
