Restyling for the Montblanc boutique in Via Montenapoleone which, with its 110 square metres on two floors, is the fifth in the Milan area. Inside the new retail environment, characterised by a pure and essential aesthetic in which white, black and wood tones dominate, there is space for all the product categories: from writing instruments to watches, passing through leather goods and jewellery, creations made by Montblanc's expert artisans in their respective manufactories in Hamburg, Villeret and Florence. Special attention is also paid to "new technologies" represented by best sellers such as the Summit Smartwatch and the brand new MB01 headphones. An embossing service is also available to customers to make their purchases even more unique. Also linked to the reopening of the Milan boutique are two special projects: a capsule of customised leather goods by AMANO artists, to pay homage to the city and its most iconic shopping street, and the launch of #inspirewriting, the social media challenge celebrating the power of writing. The restyling of the Milan flagship also confirms the importance of the brand's retail sales, with 10 directly operated boutiques and 8 in franchising thanks to the forthcoming opening in Verona on Via 4 Spade. Also planned with the reopening of Terminal 1 and awaiting the planned renovation of the boutique already present at Malpensa, is a temporary shop located between the boarding gates for Schengen and Extra Schengen destinations.
