The partnership between Longines and the world of skiing: the company will in fact be the official timekeeper for the Alpine Ski World Cup of the International Ski Federation (FIS) for the coming 2010-2011 season. Walter von Känel, President of Longines, said: "Longines is looking forward to this new ski season that promises extraordinary races. We are proud to finally be present in all the countries where will compete in the FIS World Cup". Gian Franco Kasper, President of the FIS, commented: "The FIS is delighted to see the link between the Swiss brand Longines and the Alpine Ski World Cup strengthened. The races are totally dependent on reliable timing at 100% . There are 78 races held in 14 different countries, which is why it is necessary to find a unique partner with great experience for this task. With Longines we are sure to be in good hands. All eyes will be on Aksel Lund Svindal, Longines Ambassador of Elegance, to whom the brand wishes all the success he deserves. This year, the Swiss brand is presenting the Conquest Chronograph, a timepiece that aims to represent today's sportsmen and sportswomen who are looking for efficiency and performance without sacrificing elegance.
