It's official. Rolex will not be announcing any new products any time soon.
The official note signed by Arnaud Boetsch, Communication & Image Director, reads:
"Following the cancellation of Baselworld 2020 in March due to the health situation compromised by COVID-19, Rolex had announced that it would present new products at the end of April and scheduled a series of press conferences to show them off.
In view of the extremely difficult and ever-changing environment impacting the entire world, and in order to protect all people from any kind of collective or individual encounter, Rolex has decided to postpone the announcement of new products until a later date. A launch date has not yet been set and we will update you with further information in due course.
Rolex's priority at the moment is to safeguard people and to give help and support in the best way possible.
Rolex is supporting all its partners and has been active in collaborating with the various organisations that are working to combat COVID-19.
We thank you for your understanding and hope to be in touch with you soon."
He concludes: 'Be cautious and pay attention'. An invitation we also extend to all our readers.
